Sex Sells, even in interior design

You will be forgiven if you're not quite sure what they're selling in this ad.  And yet you can't quite look away, right?  In case you are wondering, it is a light fixture, the one he's holding front of his, um, nether-regions.

Even in interior design, sex sells.  It wouldn't be needed if the things we bought for our homes were strictly necessary, but rarely are the things we purchase a true "need."  Really, we buy lifestyles, dreams, and wishes.  That is one of the reasons so many projects go over budget.  It's not that we needed to spend an extra $5,000 (or $50,000) in order to get a functional kitchen, but that fireclay farmhouse sink was just "so perfect" and just sets the scene for our own white-picket-fence-perfect family gatherings.  Much like a wedding, a remodel becomes more about our fantasies than our realities, and many retailers (and designers) are ready to encourage that.

How can you avoid getting caught up in budget-blowing fantasies? One trick is to enjoy your next edition of Elle Decor a little differently.  Really pay attention to the ads, look at what they are selling. By becoming aware of the subconscious (though not really that subtle) messages of the life you could have if only you bought these sheets, that light, this sofa, it will make you a more educated buyer and ready to make decisions that are right for you, and for your budget.