Friday, March 15, 2013

On a Personal Note: On being a solo-preneur and charging reasonable design rates

This month I have been doing a lot of thinking about my role in Rivalee Design.  For five wonderful years the company has continued to grow, offering more services, broadening the scope of projects, and hosting classes and seminars on design. There are times when I question my own capacity to be the sole designer at Rivalee Design. I don't know what the future holds but so far I have kept to the sole designer model for a very specific reason. I am not trying to grow a big design firm. Since day one the relationship I have with my clients has been my #1 motivation in working every day. To outsource that relationship to a team of interns or junior designers would mean that I would not get to work as closely with each clients as I prefer. As I said, I don't know what the future holds, but I will hold to this ideal as long as I can.

My other guiding value is to make design as accessible as posssible, and try to keep my rates and the way I work as available to 'real people' as I can. I know that in order to do that and still meet my other personal goals, I have to find other ways to spread my message and reach the public. What will that mean? For one, it will mean writing! Two books currently in the works, one on the Empty Nest and feeling at home in a now-empty home, and one on Divorce and creating a new life and space when newly single. Next January watch for a collaborative workshop for women in their 40s 50s and 60s ready to launch their third chapter. And I am also in the talks with a production company to create a series of educational videos. It's going to be a busy year, but another exciting one.  

Oh, and did I mention I'm planning a wedding on top of all of that? Come the end of the year I might need a very, very long nap.

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